About B.Tiff New York

 Since 1999, the masterpieces of B.Tiff New York have defined unique style and celebrated the world's greatest love stories.  B.Tiff New York were founded on impeccable designs, durable materials, and sustainable production.  We craft our jewelry from the finest stainless steel that fits into your everyday life. 

We make a type of jewelry that is about a joy for life and a timeless beauty. Some of our pieces are statement with Tension Setting, some of them are classic staples, all of them are completely original and so are the ways you can mix and match to compliment your everyday wardrobe.

Tension Setting

At B.Tiff we use 200 pounds of pressure against the surgical stainless steel to suspend the stone.  We have found the use of pressure has been more favorable than the traditional methods of Prong Setting, Claw Setting, and Cabochon Setting.  The pure strength of surgical stainless steel, allows you to view your stone in its entirety from top to bottom.


To keep your B.Tiff Natural Stainless Steel Jewelry (silver color) at their best, please give them occasional breaks and store neatly when not in use.  All of our natural stainless steel jewelry will never tarnish due to its fine and durable material and only B.Tiff Jewelry that are made in the Natural stainless steel without plating can be worn in the shower, the pool or the ocean.

Any plating such as Black, Blue, Gold and Rose Gold will be able to scratch and tarnish depending on how they are used. Friction, external forces, banging on hard surfaces and objects, chemicals such as make up and perfume, sweat, long exposure to chlorine...etc. are some of the possible causes for damage of plated colors.

B.Tiff offer One-Time repolishing service for each silver color natural stainless steel product and One-Time re-plating service for each color plated product for a minimal repair service fee. Please refer to our repair policy for further details.

B.Tiff Diamond Alternative Stones

The B.Tiff Diamond Alternative is a type of lab-made stone, which never gets cloudy, even in the shower, pool, or spa water.

B.Tiff Diamond Alternative Stones are bright, sparkly and display more fire than the best grade of mined diamonds. They have a hardness rate of 8.5 on the Mohs Scale and are known for their white color and internally flawless clarity.


Many people wonder if moissanite looks good with diamonds in jewelry. And the answer is yes! Moissanite looks beautiful when paired with diamond engagement ring settings, diamond halo earring settings, and every type of diamond setting. Moissanites and diamonds, while different, look gorgeous when paired together.

Moissanite is regarded as a diamond alternative, with some optical properties exceeding those of diamond. It is marketed as a lower price alternative to diamond

Moissanite has a different faceting pattern than diamonds do, giving them a unique kind of brilliance.  Moissanite has a noticeably more fiery, rainbow-colored light pattern than diamonds do and it also has a higher refractive index, making moissanite more brilliant than diamonds overall. This is a big plus to many who love this highly sparkly, mesmerizing rainbow effect. However, those who prefer the more varied, more white light of a diamond may see this as a drawback.

The crystalline structure is held together with strong covalent bonding similar to diamonds, that allows moissanite to withstand high pressure up to 52.1 gigapascal.  Colors vary widely and are graded from D to K range on the diamond color grading scale. 

Durability: Diamonds are the hardest mineral on earth, earning them a 10 out of 10 on the Mohs scale of hardness. Moissanite is slightly less hard, coming in at a 9.25 on the hardness scale, but it is still extremely durable and is excellent for everyday wear. 

Color: White diamonds range from colorless to faint yellow. Colorless white diamonds are truly colorless and have no trace of yellow, brown, or gray. Moissanite, on the other hand, can be labeled as colorless but may sometimes have a very slight yellow or grey look in certain lights. This effect is maximized in larger moissanites.

Price Point: Moissanites are much more affordable than diamonds, especially natural diamonds. On average, a moissanite costs 90% less than a natural diamond of similar size and quality. This drastic difference in moissanite price vs. diamond price is a main selling point for many people who choose moissanite for their jewelry.

Creation: Diamonds can be either lab created or found naturally, though real diamonds are generally more popular for jewelry. Moissanite, on the other hand, can be found naturally, but natural moissanite is so rare that almost all of the moissanite used by jewelers today is lab created. Not only does this make moissanite more affordable than natural diamonds, it also means that moissanite does not need to be mined, which many consider a major benefit.

Suggested Care Tips for Your B.Tiff New York Jewelry

  1. Pour warm water in a small bowl and add mild dish washing soap.
  2. Dip soft, lint-free cloth in the soapy water and gently wipe your jewelry along its polish lines with the damp cloth until it is clean.
  3. Wipe the remaining soap off your jewelry using a moist cloth dipped in clean water.
  4. Dry the jewelry well with a clean towel, and leave it to air dry. After your jewelry is clean, use jewelry polish or a polishing cloth to shine it. DO NOT use any chemicals on any plated items.
  5. Store similar items together.
  6. Store stainless steel jewelry separately from jewelry made of other materials in original individual pouches and/or boxes.