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About B.Tiff New York

Since 1999, the masterpieces of B.Tiff New York have a defined unique style and celebrated the world's greatest love stories. The designers at B.Tiff New York visualized jewelry to be both imaginative and state of the art. B.Tiff New York uses a revolutionary technique called "Tension Setting". 

The unique appearance and texture differentiate B.Tiff New York jewelry from our competitors. B.Tiff New York offers our customers a new style that combines impeccable function with a distinct appearance, a type of jewelry that is about a joy for life and a timeless beauty.

Tension Setting

At B.Tiff we use 200 pounds of pressure against the surgical stainless steel to suspend the stone.

We have found the use of pressure has been more favorable than the traditional methods of Prong Setting, Claw Setting, and Cabochon Setting.

The pure strength of surgical stainless steel, allows you to view your stone in its entirety from top to bottom.

Hypoallergenic Metals

We care about our customers with skin sensitivity and skin allergies. For this reason, all of our high-quality jewelry is made from hypoallergenic Surgical Stainless Steel.

None of B.Tiff's original Surgical Stainless Steel jewelry contain Coin, Nickel or Brass. You can Feel amazing and confident in your B.Tiff Collection that it is allergy-free and will not tarnish.

B.Tiff Diamond Alternative Stones

We are excited to offer our high-grade lab-created Diamond Alternatives in our jewelry.

The B.Tiff Diamond Alternative is a type of lab-made stone, which never gets cloudy, even in the shower, pool, or spa water.

B.Tiff Diamond Alternative Stones are bright, sparkly and display more fire than the best grade of mined diamonds. They have a hardness rate of 8.5 on the Mohs Scale and are known for their white color and internally flawless clarity.